The farmer clusters are in Mysore, Chamarajnagar & Kollegal districts of Karnataka. The FarmFolks has got a team of dedicated trained harvesting specialists who takes care of cutting, de-handing, washing the produce in the field itself before grading and packing in crate with cushioning materials and perforated poly liners for avoiding any possible post-harvest handling damages on the fruits. The team keeps innovating to achieve the best produce from the farms. Thus the farmers are relieved of their non-core areas of forward linkages thereby dedicating more time and energy on the field operations besides getting the best price realization for their produce.
By FarmFolks Intervention, Banana farmers in addition to getting the s the best price comparable with HOPCOM, avoids cost of labour for harvesting, logistics and cost of the conventional trade ie quantity reductions and the commission in the mandis. The payment is being done the very next day through online bank transfers into farmers account. It is a win-win association for both farmers and FarmFolks. viz Farmers gets the best price realisation for their produce and FarmFolks get assured supply of produce to cater the requirement of the institutions and retailers.
As of now the active farmer base is around 100 and these farmers are either small or marginal farmers. The average quantity sourced for the last month was 150 MT of banana from these farmer groups. The objective of the company is to link the farmers with the retailers with the direct procurement model which ensures the best practices in terms of post harvest perspective so that the retailers gets the best quality produce for their customers. The main customers are modern retails stores in Bangalore and the institutional customers in Bangalore
Cavendish Grand Naine
It is a high yielding Cavendish variety introduced to India from Isreal. The Plant grows to a height of 6.5 to 7.5 Feet. The bunches can be harvested within twelve to thirteen months from the date of planting the tissue culture plants in the main field adopting the high tech horticultural practices like
It is a leading commercial cultivar grown throughout the country with location specific ecotypes like palayankodan in Kerala, Poovan in Tamil Nadu, Karpura Chakkarakeli in Andhra Pradesh and Alpan in North Eastern Region. It is generally cultivated as a perennial crop. Tamil Nadu is the leading producer of Poovan cultivar owing to its climatic and marginal soil condition. Poovan is also commercially cultivated for leaf industry throughout Tamil Nadu and in certain parts of Kerala. Fruit is slightly acidic, firm and has typical sour-sweet aroma. Fruits turn to attractive golden yellow on ripening. Medium sized bunch, closely packed fruits, good keeping quality and resistant to fruit cracking is its plus points. But it is highly susceptible to Banana Bract Mosaic Viral (BBMV) disease and Banana Streak Virus, (BSV), which cause considerable reduction in yield It is a high yielding Cavendish variety introduced to India from Isreal. The Plant grows to a height of 6.5 to 7.5 Feet. The bunches can be harvested within twelve to thirteen months from the date of planting the tissue culture plants in the main field adopting the high tech horticultural practices like
It is a popular variety in Kerala where it is relished as a fruit as well as used for processing. Commercial cultivation of Nendran has picked up rapidly in Tamil Nadu in the recent past. Nendran is known to display considerable diversity in plant stature, pseudostem colour, presence or absence of male axis, bunch size, etc. Bunch has 5-6 hands weighing about 12-15 kg. Fruits have a distinct neck with thick green skin turning buff yellow on ripening. Fruits remain as starchy even on ripening. Nendran is highly susceptible to Banana Bract Mosaic Virus (BBMV), nematodes and borers
Banana Yelakki is a powerhouse fruit, loaded with instant energy. They are tasty and have a wonderful soft texture which is easy to digest for a toddler to a elderly person. On average it takes less than 30mins to digest a Banana, due to which its energy is immediately available to the body
Red banana is the most relished and highly prized variety of Kerala and Tamil Nadu. Its commercial cultivation is prominent in Kanyakumari and Tirunelveli districts of Tamil Nadu. It is also popular in Karnataka, Andhra Pradesh and to some extent in Western and Central India. In Bihar and other regions, it is popular as Lal Velchi while in Karnataka as Chandra Bale. The colour of the pseudostem, petiole, midrib and fruit rind is purplish red. It is a robust plant with bunches weighing 20-30 kg under good management practices. Fruits are sweet, orange yellow coloured and with a pleasant aroma. It is highly susceptible to bunchy top, fusarium wilt and nematodes.
The fruit evokes tremendous appreciation for its taste among the older generation of the region. A variety of banana that offers a distinctive taste, "Nanjangud rasabale" has tickled the taste buds of people from far and wide. The "Nanjangud rasabale," which has unique characteristics, is identified by its distinct aroma when it ripens fully. The fruit is also characterised by its medium size and gall formation in the pulp. A major characteristic of the fruit is its long shelf life, as it survives for around a fortnight after its starts ripening.